•●• 2019 •●•

UX in database

•●• UX, task flow, personas, research, journey map

The challenge

Recreating a business process that was paper-based into a half automated online way. A dashboard to manage the workload and keep deadlines. As well as a checklist for accepting and declining the application. Difficulties: no previous attempts, no data to base on, the market chosen for this MVP was United States - trouble with getting access to users because of the time difference, limited ways for communication.

Competitive Analysis

To see what solutions are out there, what sorting and filtering patterns are already established. I looked into examples such as google sheets, air table as well as medium articles. Gave me a better picture of today's standards that I needed to apply with our technology stack in mind.

Understanding Target Users

I was lucky to be able to interview our first user in this role, a colleague based in the US. I did two interviews. First, to gather general information about the current process and the difficulties therein, to identify the pain points. The second was done later in the process to deepen the understanding of the detail for hi-fi mockups before deployment.

Data Analytics

As this is a new implementation with no data gathered yet, it was vital to understand and collect information from the previous paper process. Redesign that into a digital form in such a way so as not to discourage our future users that are more familiar with their old ways.


As we deployed the feature for testing, we asked our US colleagues to go through the process once again so that we can identify moments we did right and the ones we missed. On this occasion, there also appeared a few ideas for improvement for the next cycle.

the outcome

The base functionality was approved; now, we need to gather data. But first one more test case with a new group to check the ideas and the suggested improvements. It resulted in, for example, adding a summary to the dashboard top view so that the reviewer can see at a glance what has happened since his last check-in and evaluate his work for the day.